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Have you seen the new hand painted colorways of Stroll sock yarn (formerly Essential)?

I had the great pleasure of designing them months ago, and I've been awaiting their release eagerly ever since. I had to place an order right away yesterday for the Make Believe color (along with a City Tweed order to make a fall sweater). I plan to collect more of my favorites, like Tree Fort and Playtime over the next few months. I'm not much of a sock knitter, but I just discovered a new small shawl pattern on Ravelry called Ulmus that is perfect for two different skeins of multicolored sock yarn. Time to knit down my impulse buy sock yarn into gorgeous little shawls to wear at the office when the a/c kicks on!

Anyway, many of you might be wondering what the difference is between Stroll Multi and Stroll Hand Painted. Stroll Multi is a space dyed yarn with only three colors; they are dyed by machine, and the colors are evenly spaced. Stroll Hand Painted is just like our Imagination yarn, as each hank is painted individually by hand and can have up to seven different colors. This makes each hank wonderfully unique. Because of the uniqueness of the hanks, Stroll Hand Painted comes in 100 gram hanks, so you don't have to worry about mis-matched socks. One hank is enough for a pair of socks.

In order to get ready for the web launch, I had to take some glamorous photos myself, since the photography team was working hard this week to get the next catalog out the door. The groundskeeping crew outside our office building probably thought I was nuts, as the photos required laying on my belly in the grass to get the right angle! I put my favorite photo (above) that I didn't use for our web site as the desktop wallpaper on my computer, and I've added it to our wallpaper selection, so you can do the same if you like.

To view all the Stroll options in one place, including the new Stroll Sport, click here.

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Comment by parrotpurl on August 10, 2009 at 1:15pm
i love your baby.. he really does outshine the yarn. The yarn is gorgeous too -just trying to decide on colors

Comment by Sarah Lewis on July 18, 2009 at 8:01pm
how pretty. makes me want to learn how to knit socks!!
Comment by Melissa on July 17, 2009 at 7:35am
The yarn will do different things depending on gauge. It's not self-striping or self-patterning. It's dyed the exact same way as Imagination, so for ideas on how it knits up, try searching for projects that use Imagination on Ravelry. Here's a preview of two socks that will be in the September catalog that use Stroll Hand Painted for a sneak peek. They are both from the book Knitting Socks With Hand Painted Yarn, which I highly recommend for Stroll Hand Painted.

Comment by Joanne on July 17, 2009 at 3:21am
the yarn is beautiful, does it stripe? or swirl? or speckle?
Comment by Knit4Many on July 16, 2009 at 5:01pm
Major drooling going on here.
Tiger is the favorite of the house so far.Me, I like them all!! Nice job!
Comment by Michwelle on July 16, 2009 at 4:29pm
Oh yeah, I just placed an order for Tea Party. They are all gorgeous but I decided to just buy one to try.
Comment by catmum on July 16, 2009 at 2:39pm
oh drool. Am going to have to do some matching tiger socks for my grandaughter and myself. AND, the tiger version of the monkey pattern....please, please get to work on this pattern! ;-]
Comment by cellogirl on July 16, 2009 at 1:23pm
Wow!!--it's party time--all of those great colors and comibinations!! Are there any samples knit up yet?--would love to see how it works!! Looks like you've done VERY well, indeed!!
Comment by LD on July 16, 2009 at 1:02pm
Has anyone knit anything in this yet. I'm curious - does it stripe or pool?
Comment by crafty Robin on July 16, 2009 at 12:16pm
Boy, you KP people really know how to get to someone, by designing something so lucious we HAVE to buy it!! They are all gorgeous!! Have you considered a KAP or patterns to make things other than socks (although I WILL be using this for socks, too, I assure you!!)

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